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O2O (Online to Offline) Marketing Project "Daimaru Kunifuda Manyuki (Daimaru Kunifuda Travel Diary) 2012"

21 Feb 2013Information

The popular event, "Keitai Kunitori-Gassen" (Battle for the Countries) was held for the second year in cooperation with the Daimaru-Matsuzakaya Department Store.

The O2O event, "Keitai Kunitori-Gassen" was held in cooperation with the Daimaru-Matsuzakaya Department Store by expanding the target sales area and providing lucky grab bags as "Daimaru Kunifuda Manyuki 2012," PCPhase helped conduct the event.

This year, which is the second year of this event, it attracted about 3,400 people and sales of about 52 million yen during the six day period!! (In 2011, it attracted 3,158 people and achieved total sales of about 36.4 million yen.)

■Event Periods
December 7 to 9, 2012: Daimaru Umeda
December 14 to 16, 2012: Daimaru Tokyo

■Description of the Event
・The stores sold Daimaru Department Store Original "Kunitori Lucky Grab Bags" accompanied by novelty goods.
・Customers exchanged their receipts for "Kunifuda" or "Premium Kunifuda" according to the amount of their receipts.
・An original stamp rally was conducted
・As game premiums, the customers received old coins and avatars they can use to play in Kunitori Gassen.

The results of this year's event far surpassed the first event, attracting many new customers to the store through the projects!! Its results outclassed all other O2O marketing events held in Japan, attracting wide attention as a good example of the success of this approach.
Sponsored by: Daimaru Matsuzakaya Department Stores Co. Ltd./Supported by: PCPhase Corporation